Next Step Connections internship program provides students and young professionals with guaranteed tailor-made Public Relations internships. Before you start the internship placement process, you must apply first and get accepted. During the placement process, you will be working with our program advisor who will organize interviews with our large network of PR firms in Asia.
Though some colleges offer a degree in public relations, most industry professionals agree it's unnecessary. Since public relations requires familiarity with a wide variety of topics, a broad education is the best preparation. Any major that teaches you how to read and write intelligently will lay good foundation for a career in public relations. Or, as one PR person put it "if you can write a thesis on Dante, you should be able to write a press release." Internships are a common way to get some practical experience and break into the field. (Princeton Review)
Public Relations (or PR) is a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or programs.
Other PR disciplines include:
We offer public relations internships where you will be working on managing the flow of information between an organization and its public. Common activities include attending conferences, working with the press, and employee communication. You will meet clients, write press releases, and ultimately learn how to convey the right message to the right audience.
Sample Job Description:
Examples of companies: Ketchum, Burson Marsteller, Edelman, PPR, SMH International, Weber Shandwick, McCann Worlwide Group,
Omnicom, MSL Asia, Bite Communications, Ketchum, Weber Shandwick
"I work for a public relations, marketing and events company. Their office is located in the prestigious HSBC-IFC building in the financial district of Lujiazui in Pudong. My work is very varied – which suits me perfectly. Today I am preparing a marketing report for Burger King and last week our team was at the U.S. Expo pavilion promoting Sunkist oranges – concluding with a VIP drink reception with the Consul-General. During my first week I assisted with planning and executing a trade visit for the Irish President Mary McAleese. I am currently working on a project to redesign the company website, working closely with the programmer and company management in order to create the desired image for our company" S. Rogers, UK, July 2010
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