Public Relations internships

Next Step Connections internship program provides students and young professionals with guaranteed tailor-made Public Relations internships. Before you start the internship placement process, you must apply first and get accepted. During the placement process, you will be working with our program advisor who will organize interviews with our large network of PR firms in Asia.

NSC has partnered with the best Public Relations companies in Asia

Though some colleges offer a degree in public relations, most industry professionals agree it's unnecessary. Since public relations requires familiarity with a wide variety of topics, a broad education is the best preparation. Any major that teaches you how to read and write intelligently will lay good foundation for a career in public relations. Or, as one PR person put it "if you can write a thesis on Dante, you should be able to write a press release." Internships are a common way to get some practical experience and break into the field. (Princeton Review)

Public Relations (or PR) is a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or programs.

Other PR disciplines include:

  • Financial public relations - providing information mainly to business reporters.
  • Consumer/Lifestyle public relations - gaining publicity for a particular product or service (rather than using advertising).
  • Crisis public relations - responding to negative accusations or information.
  • Industry relations - providing information to trade bodies.
  • Government relations - engaging government departments to influence policy making.

      We offer public relations internships where you will be working on managing the flow of information between an organization and its public. Common activities include attending conferences, working with the press, and employee communication. You will meet clients, write press releases, and ultimately learn how to convey the right message to the right audience.

      Sample Job Description:

      • The objective of the internship is to assist in developing and implementing Marketing, PR strategy and event management to prospective and existing clients
      • Explore clients network and joint promotion partnership
      • Responsible for day-to-day account management particularly on project execution to ensure delivery projects with good quality, time, and cost management.
      • Prepare proposals and planning for prospective and existing clients
      • Coordinate and update calendar taking into account of product launching roadmap and business unit strategies
      • Coordinate with different parties including internal team, clients, and medias to execute projects.

      Example of PR internships in Shanghai

      Examples of companies: Ketchum, Burson Marsteller, Edelman, PPR, SMH International, Weber Shandwick, McCann Worlwide Group,

      Example of PR internships in Hong Kong

      Omnicom, MSL Asia, Bite Communications, Ketchum, Weber Shandwick

      Choose your destination

      Shanghai Internship

      • Internships available all-year round
      • Flexible start date and length of stay (1-6 months)
      • All-inclusive Programs
      • See program fees

      Hong Kong Internship

      • Internships available all-year round
      • Flexible start date and length of stay (2-6 months)
      • All-inclusive Programs
      • See program fees

      Beijing Mandarin Program

      • Intensive mandarin course (20h/week)
      • On-campus housing
      • All-inclusive Programs
      • See program fees

      Next Stepper testimonial

      "I work for a public relations, marketing and events company. Their office is located in the prestigious HSBC-IFC building in the financial district of Lujiazui in Pudong. My work is very varied – which suits me perfectly. Today I am preparing a marketing report for Burger King and last week our team was at the U.S. Expo pavilion promoting Sunkist oranges – concluding with a VIP drink reception with the Consul-General. During my first week I assisted with planning and executing a trade visit for the Irish President Mary McAleese. I am currently working on a project to redesign the company website, working closely with the programmer and company management in order to create the desired image for our company" S. Rogers, UK, July 2010