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Fashion Guide

Fashion Guide

Looking to get gain entry into the fashion industry? Or just curious about career opportunities in the fashion field? You have come to the right place!

Without any doubt, fashion industry mixes practical sense and artistic vocation. It requires creativity, fastidiousness and pugnacity. At first sight, getting job in this field seems like an exciting and sexy career. Fashion is the stuff of dreams: of course we think about sequins and shows. Furthermore we think about long time front drawing table or with needle in hands. Needless to say that fashion designer and stylist are the jobs, which are the stuff of dreams, but the romantic notion of fashion designer needs to be tempered with the hard work and dedication it takes to become successful in this field.

Nowadays the Fashion industry offers a varied and wide range of opportunities and job for students and young graduates.
We have selected for you the main professions. What kind of careers can you expect from these jobs? What are the main requirements to work into this industry? What average salary can you pretend to earn after years working in fashion?

Fashion Designer
Whether you want to work as a haute couture, ready-to-wear or mass market fashion designer, your job will mainly consist of identifying industry trends, designing clothes that fit the brand’s image and making models. Fashion designers ‘job consists in design lines and shapes and determines appropriate colours and fabrics for a creation that is constantly renewed. Fashion designers combine art with the technical demands of production. They are endowed with a good stroke of a pen and with an exuberant imagination. They closely collaborate with fashion stylists and product managers. The mainly idea, finally, is to imagine clothes that will tempt regular customers. Nowadays, most of fashion designers are free-lance workers.

Fashion Stylist
Fashion stylist is the most emblematic job of the field, the one that arouse so many vocations among fashion and drawing lovers. Fashion stylists ‘work is based on research and analysis of fashion trends in order to create collections that will occupy stores some months later. First step: to draw designs. Forms, tints, tissues and sketches have to be both original and keep the same designer house style. Once the project is endorsed, the design is drawn on a computer, and then it is entrusted to the pattern maker who will realize a first prototype. Fashion stylist keeps an eye on all, he can ask readjustments and modifications. Once designs are finalized, he creates for makers some records including features of each cloth. His work is cadenced by the yearly collections ‘number; it can vary between two and ten, depending on the brand and the market. The fashion stylist is in charge of choosing the perfect location for an advertising campaign, organizing fashion shows and creating images and specific moods.

Pattern Maker
A pattern maker must be able to convert the designer’s ideas into a 3-dimensional shape. He is the link between design and production. He makes sample garments including the technical and practical requirements concerning its construction. He must excel in either pattern making or draping and be skilled with computer-assisted drafting. The pattern drafter also takes responsibility for production through the fittings, final alterations and collection production follow-up.

From a sketch realized by the fashion stylist, the pattern maker elaborates a pattern and builds clothing’s prototype. He moulds his fabric directly on a bust of studio to find right volume. He also uses more and more CFAO software to adjust forms after fitting on models and to realize some cuts and some gradations (is that to say to build more sizes from a first model) in preparation for a serial production.

Fashion Journalist
The work of a fashion journalist can be quite varied. Typical work includes writing or editing articles, or helping to formulate and style a fashion shoot. A fashion journalist typically spends a lot of time researching and/or conducting interviews and it is essential that he or she has good contacts with people in the fashion industry, including photographers, designers, and public relations specialists.

Public Relations Manager
Public Relations Manager is a position in both the private and public sectors. A director of communications is responsible for managing and directing an organization’s internal and external communications. Directors of communications supervise public relations staff, create communication strategies, and may serve as the key spokesman and media contact for the organization.

Fashion publicists help both apparel companies/ brands and retail stores build a desired image to reach their target audience and then maintain it by a variety of creative promotions. They observe social, economic and political trends and decide what could ultimately have an effect on their client and make recommendations for a variety of media events that will put their client in a favorable light with their target audience.

Product Manager 
He defines product offer (market analysis, competition analysis, positioning the brand…), he sets up collection’s plan in collaboration with stylists and sales department, he selects themes and products, he controls and follows the progress of products, deals with providers and producers, does sales analysis and follows supplies of stores.

Fashion Marketing
While keeping in mind its brand positioning, a marketing manager must analyse social trends and consumer behavior in order to establish an overall strategy for his company.

Your job as a fashion marketer or brand manager: to rev up fashion sales. Even in the current economy, consumers still need to buy clothes and brands and fashion houses need to sell them. Your mission is to create the vision, positioning, segmentation and marketing strategy for your company or client.

fashion industryRequirements
The fashion industry demands the vision to see beyond what is already there and the ability to see market trends. What you need is a flair for designing, a willingness to learn, Imagination, manual dexterity, organizational skills, a sensibility for colours, textures and style and business acumen. If you want to be successful in this field, you need to have confidence and optimism, keen powers of observation, an eye for detail and a high level of creativity. You should be able to withstand the stress of failure and long and irregular hours.

Becoming Fashion Designer requires both personal and professional skills. Personal requirements: have a good knowledge of product and corporate image of the company, have a good general knowledge, a good fashion’s history knowledge, to be creative and to be thorough. Professional requirements: have a good sense of fashion, drawing, material knowledge, modelling.

Becoming Fashion Stylist calls for both personal and professional requirements. Personal requirements: capacity to present one’s arguments, have the good feeling to anticipate trends. Professional requirements: trends knowledge, good fashion culture, society tendency and other artistic fields (music, cine, architecture…) knowledge, to know how to use communication tools, merchandising, apparel technology.

Becoming a Pattern Maker calls for both personal and professional requirements. Personal requirements: adaptability, be thorough, rapidity, to be patient, sensitivity to the fashion world. Professional requirements: modelling, drawing, material knowledge, moulding, assembly, production, couture,

Becoming Public Relations Manager requires both personal and professional skills. Personal requirements: have good contact with people, be thorough, be reactive, be adaptable and have good medias knowledge. Professional requirements: to know how to use tools of communication, speak one or more foreign languages, marketing knowledge, trends knowledge.

Becoming Product Manager requires both personal and professional skills. Personal requirements: domineering, to have sense of negotiation. Professional requirements: trends knowledge, merchandising, marketing and collection’s plan.

Education
Do you need a degree in fashion?

Since there are so many different types of jobs in the fashion industry, a wide range of skills are required based on the type of job one is looking to get. For a lot of jobs, is not necessary have a degree in fashion but it can be useful background knowledge and required for a lot of entry-level position. If your school doesn’t have fashion major, journalism, advertising and PR are good related fields. It’s beneficial to have an understanding of retail and design. Furthermore courses in math, art, English, business, speech and sewing can provide you the foundation for a career in fashion. That said, attending a school or college that focuses on art and costume design is however recommended. To become a fashion designer a formal education and training in fashion design is important. There are courses and associate, bachelor, master degree and certification programs that can teach the basics of beginning a career in fashion design.

fashion in chinaFashion Industry in China
China’s fashion market is growing and will continue to grow at a fast speed in the coming years providing a good opportunity to foreign fashion companies. China’s fashion industry is set to become the world’s second fashion market by 2020 and will account for about 30 per cent of the global fashion market’s growth over the next five years. The country has even now its own top fashion events like the biannual Beijing-based China Fashion week and Shanghai Fashion week. China Fashion Week was established in Beijing in 1997. According to this article, today it has become world-renowned as not only a “top-rated platform for fashion design, ready-to-wear- accessories, styling and other designs and new technologies,” but also as a “platform for promoting brands, displaying originality, and broadcasting fashion trends” to the world. China’s fashion week has proved to the world that it is not only ready to embrace the fashion industry, but that it is becoming pivotal in the innovation of fresh new trends. In March 2010, the leading international fashion trade show in Shanghai, MODE Shanghai, was established. So there are many career opportunities in Chinese fashion industry where more and more fashion companies have decided to move on. Nowadays, there are five European brands that dominate the Chinese market: Dior, Louis Vuitton, Chanel, Gucci and Armani. And companies such as H&M, Zara, Topshop, and Karen Millen are opening stores at an alarming rate, as China continues to become the fastest growing market with store numbers. The younger generation is interested more than ever in fashion and in creating a stronger presence in the industry.

Fashions internships are very competitive and to get a position with a designer or a company, you will have to prove yourself and show that you have what it takes to become successful. Therefore Apply Now for a Fashion Internship Program and start arranging your internship through Next Step Connections in China.

Apply Now for a Fashion Internship Program 

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